# Amazon SES Now Bundles Its Deliverability Features Into Pricing Plans!

Hey everyone, it's Shii-chan! Today's story is a quiet but welcome pricing update for Amazon SES, the email sending service.

## What was announced?

This comes from AWS What's New. Amazon Simple Email Service (SES) has introduced **pricing plans**, so you no longer need to evaluate and purchase capabilities one by one to get what you need. There are three tiers — Essentials, Pro, and Enterprise — each building on the one before it.

- **Essentials**: deliverability insights
- **Pro**: everything in Essentials, plus managed dedicated IPs, email validation, and global inbox placement visibility
- **Enterprise**: everything in Pro, plus multi-region resilience, workload-level reputation isolation, and an annual deliverability assessment

## The story so far

Getting email to actually land in the inbox and get read matters a lot for businesses. But until now, the capabilities that make that happen were sold as individual add-ons that had to be evaluated and purchased separately — which took real effort to piece together.

## What changes

Now you just pick a plan and get access to the right set of capabilities at no extra cost. Bundling turns out cheaper than buying the same capabilities à la carte, and you can step up from Essentials to Enterprise as your business and email needs grow.

## Dive Deep

Pricing plans are available in every AWS Region where Amazon SES is available, except the Middle East (UAE) and Middle East (Bahrain) Regions. To get started, sign in to the Amazon SES console and head to the pricing plan section. For the full pricing details, check the Amazon SES Pricing page; for feature details, see the Amazon SES Developer Guide.

## Wrap-up

- Amazon SES now offers three tiered pricing plans: Essentials, Pro, and Enterprise
- Pro adds dedicated IPs, email validation, and global inbox visibility
- Enterprise adds multi-region resilience, reputation isolation, and an annual assessment
- Bundled pricing beats buying capabilities individually, with no extra cost once you're on a plan
- Available everywhere SES is available except the Middle East (UAE) and Middle East (Bahrain) Regions

If you've wanted better deliverability but didn't want to evaluate a pile of add-ons one at a time, this is for you.