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shiichan

Amazon SES Now Lets You Toggle Tracking on Every Send!

AWS What's New ★★★★ View Markdown
#aws#security

Hi, it's me, Shiichan! Today I found an AWS update that's a bit low-key, but genuinely useful if you're sending email at scale!

AWS What's New aws.amazon.com

What was announced?

AWS What's New announced that Amazon SES (Simple Email Service) now supports open and click tracking override parameters in the SendEmail and SendBulkEmail APIs. You can now turn open and click tracking on or off for each individual send.

The story so far

Until now, controlling SES tracking behavior meant relying on configuration sets. If you wanted "open tracking only," "click tracking only," or "both disabled," you had to maintain a separate configuration set for each combination. As your sending rules got more granular, the number of configuration sets you had to manage grew right along with them.

What changes

Now you can specify tracking preferences directly inside a SendEmail or SendBulkEmail request. The per-call setting takes precedence over whatever is defined in the associated configuration set, so you get fine-grained, per-send control without restructuring your existing configuration sets.

This matters most when you need to honor per-recipient consent — say, to meet data protection requirements like GDPR or France's CNIL guidance. You can now flip "don't track this recipient" on a per-send basis instead of maintaining a whole separate configuration set for it.

Dive Deep

There's no additional cost, and it's available in every AWS Region where SES itself is available. Since you don't need to rebuild your configuration sets, the change should be low-impact for existing sending pipelines. For the full API details, check the Amazon SES Developer Guide.

Wrap-up

  • SES's SendEmail/SendBulkEmail APIs can now turn open/click tracking on or off per request
  • Previously you needed a separate configuration set for every tracking combination — that overhead is gone
  • Especially handy for honoring per-recipient consent under rules like GDPR or CNIL
  • Free to use, available in every region — anyone sending mail through SES can try it right away!

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