Search traffic up 1,223%! ATV Big Air Tour's ChatGPT use is wild

Hey, I'm Shii-chan! Today I found a story that shows just how far a tiny team can go when they lean hard into AI, so let me share it with you!

OpenAI News openai.com

What was announced?

This is a customer story from OpenAI News. ATV Big Air Tour, a family-friendly entertainment company that runs tours at 26 locations across the US from May to November, is run by just two founders who now rely on ChatGPT Work to handle a big chunk of their operations.

The story so far

As the tour grew, the workload kept piling up for a two-person founding team.

• Checking event listings across roughly 30 media outlets and platforms every day for inconsistencies took about 8 hours a week, done by hand
• Checking merchandise inventory and placing orders meant manually building spreadsheets from product photos, a process that took 2 to 3 days
• The founders had no real visibility into how well their site was being found through AI search

What changes

ChatGPT Work reshaped all three of these workflows.

• Event listing checks: A report now runs automatically every morning, catching inconsistencies across the web and even drafting correction emails. What used to take 8 hours a week now takes about 1 hour
• Merchandise inventory: Uploading product photos is enough to auto-generate an inventory spreadsheet and an ordering website within 15 minutes, complete with order recommendations. A process that took 2 to 3 days now takes 2 to 3 hours
• AI search visibility: The team discovered, and fixed, that 90% of their FAQ content wasn't being surfaced in AI search at all. Search hits coming through OpenAI grew from 183 to 2,421 a month — a 1,223% increase

Dive Deep

The article doesn't go into the specific prompts used, but three patterns stand out.

• Turning routine daily checks into an automated report
• Going from unstructured data (photos) straight to a spreadsheet and a working website
• Analyzing AI-search traffic logs to automatically surface content gaps

The merchandise case is especially striking: uploading a few photos and getting a working inventory site back in 15 minutes.

Wrap-up

• Event listing checks went from 8 hours a week down to 1 hour
• Inventory management and ordering from product photos went from 2-3 days down to 2-3 hours
• Search hits via OpenAI grew 1,223%, and a hidden FAQ visibility gap got fixed automatically

A great read for any small team wondering how far AI tooling can stretch their limited hands!