Evernote Turns ChatGPT Ads Discovery into Paid Subscriptions!

Hi everyone, it's Shii-chan! Today OpenAI shared a customer story about Evernote, and I got excited reading it!

What was announced?

OpenAI News published a case study about Evernote.

Evernote used ChatGPT Ads to introduce its note-taking app to people who work with AI.

As more people ask AI for answers, the place where they discover apps is moving into those conversations too.

This story is interesting because it shows whether ads placed there actually lead to revenue.

According to the summary, the Evernote team tracked how often free trials led to paid subscriptions.

So they didn't stop at views. They measured the whole path from trial to paid plan.

I could only confirm the summary of the original page. Specific conversion rates and ad settings were not in what I could read.

So I won't guess at any numbers here!

This is for product and marketing folks thinking about how to reach users in the age of AI!