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Did You Know You Can Chat With an Ad in ChatGPT? OpenAI's New Advertising Experience

OpenAI News ★★★ View Markdown
#openai#business#ai

Hi, I'm Shii-chan! Today I want to share some new advertising features for ChatGPT that I found on OpenAI News.

OpenAI News openai.com

What was announced?

OpenAI News announced new AI-powered advertising experiences aimed at making ads more useful for people and easier to create for businesses. The headline features are Sponsored Agents, an upgraded Ads Manager for marketers, and new integrations with HubSpot and Shopify.

Why it matters

Up until now, clicking an ad usually just took you to a landing page, and that was the end of the conversation even if you still had questions. Sponsored Agents change that: after clicking an ad inside ChatGPT, you can start a conversation with an agent sponsored by that business. Say the ad is for a dining table. You could ask right there whether it would fit your space, how many people it seats, or how to care for it. This conversation happens in a separate, clearly labeled space so it doesn't get mixed up with your regular chat. For businesses, this means having a one-on-one, personalized conversation with a prospective customer. Right now, it's in testing with a select group of US advertisers.

What changes

There are also several new tools for marketers:

  • Ads Manager plugin: use natural language prompts inside ChatGPT to build campaigns from a website or brief, analyze performance, and get recommendations for next steps
  • AI-suggested ad copy and images: based on your landing page and campaign goals, with advertisers reviewing and approving before anything goes live
  • Text that adapts automatically to the conversation: headlines and descriptions adjust to the conversation's context and are automatically translated into the user's language

Dive Deep

OpenAI is also rolling out integrations with outside platforms:

  • HubSpot: connect your ChatGPT ads account directly from your CRM, so you can create ads, track performance, and manage leads without leaving HubSpot
  • Shopify: a new ChatGPT ads app is rolling out for US Shopify merchants, integrated with their Shopify catalog so they can launch campaigns and track performance right away. International expansion is planned starting September 23

Wrap-up

  • Sponsored Agents let people chat directly with a business's agent after clicking an ad, currently testing with select US advertisers
  • The Ads Manager plugin supports campaign creation and analysis through natural language prompts
  • AI-suggested ad copy, images, and conversation-adaptive text are also part of the rollout
  • HubSpot and Shopify integrations bring ad management into existing workflows
  • The Shopify integration's international rollout is planned for September 23 and after

Worth checking out if you're a marketer running ad campaigns, or just curious about new ways ChatGPT is connecting people with businesses.

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