Samsung Hands ChatGPT and Codex to Its Whole Workforce!

Hey everyone, shiichan here! Today I found a big enterprise AI story, and I have to share it: Samsung is handing ChatGPT and Codex to its employees. Let's dig in!

OpenAI News openai.com

What was announced?

Over on OpenAI's News, OpenAI announced that Samsung Electronics is rolling out ChatGPT Enterprise and Codex to its employees. The rollout covers all Samsung Electronics employees in Korea, plus everyone in the Device eXperience (DX) division worldwide, the group that builds phones and consumer electronics. OpenAI itself describes it like this:

one of OpenAI's largest enterprise deployments

So this is a seriously big rollout. The planned uses span both technical and non-technical work: software development, marketing, product development, manufacturing, and corporate functions.

The story so far

Here is the twist: back in 2023, Samsung actually restricted internal use of generative AI. Sensitive information had been uploaded to outside AI services, so the company hit the brakes.

A few years later, it is flipping all the way to a company-wide ChatGPT rollout. Going from a ban to deploying everywhere is what makes this news so fun to watch.

What changes

The biggest shift is that employees can now use AI safely, inside the company's security policies. ChatGPT Enterprise brings enterprise-grade data protection, user and access management, and security controls, so Samsung can hand out AI while keeping governance in place, instead of people quietly pasting data into random outside tools.

Codex is there to boost developer productivity. It writes, reviews, and debugs code, and it also helps turn ideas into working software, internal tools, websites, and automated workflows. Even non-technical teams get an easier path from an idea to something that actually runs.

Dive Deep

Here are the concrete points from the announcement:

• Scope: all Samsung Electronics employees in Korea, plus everyone in the DX division worldwide
• ChatGPT Enterprise: data protection, user and access management, and security controls, used within the company's governance framework
• Codex: writing, reviewing, and debugging code, plus building software, internal tools, and automated workflows from an idea

There is also history here. OpenAI and Samsung already work together on AI infrastructure, with Samsung supplying the advanced memory semiconductors that next-generation AI infrastructure needs. This announcement stretches that relationship from supplying infrastructure to transforming how employees work and adopting AI company-wide. The partner powering the hardware is now leaning into AI inside its own walls, too.

Wrap-up

• Samsung Electronics is deploying ChatGPT Enterprise and Codex to employees (all of Korea, plus the worldwide DX division)
• A sharp turn from its 2023 generative-AI restriction to a company-wide rollout
• ChatGPT Enterprise's security features let people use AI safely while keeping governance
• Codex supports the building work, from code to internal tools and automation
• The OpenAI and Samsung relationship expands from memory semiconductors to workforce transformation

If you care about how a giant company rolls out AI safely across everyone, this is a great real-world example. Anyone working on enterprise AI governance, take note!