AWS Partner Central and Marketplace Finally Come Together for Co-Selling!
Hey everyone, it's Shiichan! Today I found a nice little update for AWS partners, so let me walk you through it.
AWS What's New
aws.amazon.com
What was announced?
According to AWS's What's New, AWS Partner Central now lets you link your AWS Marketplace listings (solutions and products) directly to co-selling opportunities. It was announced on July 1, 2026.
When you create or edit an opportunity, you can now choose from "Marketplace solutions and products", "solutions only", "products only", or "Other".
The story so far
Until now, partners had to keep separate listings: one set for the Marketplace and another for co-selling. Even for the same product, that meant maintaining things twice, which was a bit of a hassle.
What changes
A single opportunity can now include up to 10 AWS Marketplace Solutions and up to 10 AWS Marketplace Products. It can even include listings from subsidiary accounts that have an established connection. No more double bookkeeping, so building an opportunity gets a lot tidier.
Dive Deep
- To move an opportunity to the Committed or Launched stage, you need to associate an AWS Marketplace Solution, an AWS Marketplace Product, or a Partner Solution.
- You can do all of this in the AWS Console and programmatically through the AWS Partner Central Selling API.
- For the details, check the guides for creating an opportunity, attaching listings to ACE opportunities, and connecting a subsidiary account. API folks can read the programmatic implementation reference.
Wrap-up
- AWS Partner Central can now link Marketplace listings directly to co-selling opportunities
- Up to 10 Solutions + 10 Products per opportunity, including subsidiary account listings
- Works both in the Console and via the Selling API
- This one is for partners who co-sell on AWS Marketplace!
