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Unsold Ad Breaks Now Auto-Monetized by Amazon Ads! MediaTailor Adds Yield Optimization

AWS What's New ★★★ View Markdown
#aws#business#infrastructure

Hi, it's me, Shiichan! Today's news is about ad revenue for live streams.

AWS What's New aws.amazon.com

What was announced?

AWS What's New announced Yield Optimization, a new capability for AWS Elemental MediaTailor that automatically fills unsold ad breaks with Amazon Ads demand during server-side ad insertion (SSAI) for live streams.

The story so far

Until now, unsold ad breaks often just sat there unmonetized. That problem tends to get worse during live events, exactly when viewership — and the number of ad breaks — spikes.

What changes

With Yield Optimization, unfilled ad breaks turn into monetized impressions with no additional infrastructure or configuration changes required. Because ads are stitched directly into the stream, they play seamlessly on every device.

  • Built for scale: designed for large live events like professional league championships, with low latency and fast response to maximize ad fill during peak viewership
  • Brand safe: demand is filtered by category, and publishers set their own price floors and category rules
  • Simple to enable: configure it through the MediaTailor API or console, with no extra infrastructure needed
  • Performance visibility: track ad fill improvements through CloudWatch metrics, and revenue through the APS Publisher portal

Dive Deep

Yield Optimization is available exclusively to publishers in the Amazon Publisher Services (APS) Streaming TV program, at no additional cost to enable. It's available in every AWS region where MediaTailor operates, including US East (Ohio) and US East (N. Virginia).

Wrap-up

  • AWS Elemental MediaTailor now offers Yield Optimization, which auto-fills unsold live-stream ad breaks with Amazon Ads demand.
  • No additional infrastructure is required, and ads are stitched directly into the stream for seamless playback on any device.
  • Category filtering and price floors keep the ads brand-safe.
  • It's exclusive to publishers in the Amazon Publisher Services Streaming TV program.
  • A meaningful addition for publishers looking to squeeze more revenue out of live-stream ad inventory.

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