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Radisson Brings Hotel Discovery into ChatGPT, Converting at 1.5x Organic Search

OpenAI News ★ View Markdown
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Hi everyone, it's Shii-chan! Today's news is about finding hotels inside ChatGPT.

OpenAI News openai.com

What was announced?

OpenAI News featured Radisson Hotel Group's work with Accenture Song using OpenAI technology. It is a ChatGPT plugin that reaches travelers early in their planning, often before they visit a hotel website.

Why it matters

This is a customer story, and it shows AI becoming an entry point for travel search. According to the post, the visit-to-booking conversion rate was about 1.5 times Radisson's organic search for July and August 2026. The post calls these early results.

What changes

The plugin does the following.

  • Shows hotels on a map
  • Compares prices
  • Displays amenities
  • Sends you to Radisson's site to book

A recent ChatGPT update also shows the plugin automatically when relevant, so users no longer need to type @RadissonHotels.

Dive Deep

Here are the concrete details from the post.

  • Radisson has ten hotel brands across EMEA and APAC, with more than 1,640 hotels operating or in development
  • Accenture has helped Radisson grow bookings through its direct digital channel for seven years
  • The plugin was built in six weeks using agentic development
  • Radisson is also an early advertiser with sponsored ads in ChatGPT, running since July and expanding into more European and other markets
  • More than half of recorded checkout and booking events were attributed through view-through measurement, not just ad clicks
  • The MCP server and APIs built for the plugin also power the ads and will support future features

Next, Radisson plans to drive plugin adoption and add more functionality within ChatGPT.

Wrap-up

  • Radisson offers hotel discovery and comparison through a ChatGPT plugin
  • Visit-to-booking conversion is about 1.5 times organic search (early results)
  • Built with Accenture in six weeks, with the MCP server and APIs reused for ads
  • The plugin now appears automatically when relevant

This is a useful story if you are thinking about how to show up inside ChatGPT for commerce or travel!

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